British - Digital Information, Marketing Strategies, Advertising Techniques, Corporate, Children's Storyteller

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Marlain Angelides

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Video Narration
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Description

Xaxis Artificial Intelligence Corporate Video

Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

British (General) British (Received Pronunciation - RP, BBC)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
When you hear artificial intelligence, you might think of scary things like self driving cars, robots, drones and quite possibly the end of the world. Today. I shouldn't be scary. At its core, artificial intelligence is simply about changing input A into output be in digital advertising input. A is almost always data thie output could be the sale of a product, someone tuning into your show or a consumer visiting your store. As models are trained on beta, the math gets more complex. The fundamental equations are consistent. So how does this help marketers? Digital advertising industry processes millions of queries per second, resulting in tremendous amounts of information on ads that work and those that don't as the world moves to digital growing detail and scale of this data presents great opportunities for marketers who could harness it effectively to achieve their desired outcomes. A. I is trained to find pockets of performance in these massive volumes of data, like finding a needle in the haystack while a manually optimised campaign may be able to define the who of targeting, for instance, men in their forties who make over $100,000 a year Aye aye matches viewers with similar digital patterns. Tow a converted consumer. Phil, from London on Shalini from Shanghai, could have drastically different profiles, but both are on the hunt for luxury sports car A eye sees beyond who they are and focuses on the most important behavioural signals of a likely customer. Without it, we might not have served on add to Shalini and missed out on a high value purchase. So don't be afraid of artificial intelligence. Tze axis and A. I can help you achieve the outcomes you value get in touch today.