Radiology Trade Show eLearning & Trade show prep

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Description

Radiology (Computed Tomograpy; CT Scanning) Product positioning with Sales Representatives

Vocal Characteristics

Language

English

Voice Age

Middle Aged (35-54)

Accents

North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
in this module, we'll discuss the industry's leading solution for low contrast resolution and dose reduction. Let's set the scene. Imagine that your sales wraps air speaking with the radiologist, or it could even be a hospital administrator. They should understand that radiologists are currently faced with two key challenges. To reduce radiation dose throughout their department without compromising image quality and to enhance the quality of care through improved diagnostic confidence, which is highly dependent on better image quality. Radiologists have historically perceived that these two challenges present an irreconcilable trade off. In a trade show scenario, it all starts with sharing an insight and asking for your customers response. For example, growth in pet procedures is expected to increase by 55 to 60% over the next 10 years. Start the conversation by asking your customers how they are positioning themselves to take advantage of this anticipated growth. Try to determine what they might need to achieve their desired positioning. Based on the customer's response and needs, you can drive the conversation toward the value of the solution