Mastercard + MetrôRio = It's a Match!
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General) North American (US General American - GenAM)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
mhm Rio de Janeiro and Brazilian Carnival, the perfect match a time when seven million partygoers celebrate, of which 1.9 million or tourists. With so many people in the streets, the best way to get to the party is the subway, and so no one would be late to the party. We launched the contact less payment option in partnership with Metro Rio, and this was a match. And to bring people closer to this perfect match, we literally dawned our costumes and hit the streets. We danced the samba all the way to Bengal. A few manga, a Brazilian carnival block. There are promoters in full carnival costume, taught the public how contact with payment works, interacting with the crowd and distributing more than 3000 gifts. In addition, we gave three speeches on stage during the event, telling 500,000 people how they could go back home after the party in the fastest, easiest and safest way. Using contact less payment with MasterCard and to complete the activation, 12 influencers brought their followers closer to contact list payments, explaining how to use it and demonstrating the feature as they went to various carnival blocks and our glitter wasn't the only thing shining. We had real time coverage on Instagram so that even those who weren't in the city would be close to the campaign. We also had an integrated campaign with out of home media, geo localized messages and posts on social media. And speaking of a perfect match, we couldn't leave our love story out of tender. This was a carnival love affair with a happy ending so happy it already has great stories to tell. We impacted 27 million people via PR and we process 15 0 contact list transactions in 10 days. We also generated over 22 million impacts reaching more than 2.2 million people. And these are just the first chapters of a love story that will last for many carnivals. After all, MasterCard in Metro Rio, it's a match