Nike - Little Giants - Women in Sports
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
38 years. That's how long women were forbidden to practice sports considered inadequate to the female body in Brazil. And that's why only a few women become sports stars in the country. Now we're facing the consequences. Young girls think they can't be as good as the select group of women, so they quit to stop this. We decided to do now what we used to do later. Show them we're proud. Before it's too late. Nike presents the little giants, including Cuba, Brazil. We found rising stars in different sports and surprise them with something to be proud of themselves. We pasted giant street posters in strategic spots, nearby courts, schools and training centres attended by these girls so they can see how giant they already are, increasing their self confidence and the admiration of those who are around them, showing how important it is to support them into never giving up on their careers. People who know them will pass by and admire these girls even more. The ones who don't will have the opportunity to discover their talent and history, accessing the campaign site via QR code. Besides, to show these girls are already an inspiration the users. Geo location will help indicate sports courts and training places nearby and also on the website. People can nominate other young girls to have their posters produced by Nike increasing the websites, views and their visibility as well. Are you ready to meet the next generation of giants? Thanks. Yeah.