Everyone loves animation. It’s fun and youthful. It can instantly make even the most mundane subjects interesting.
It’s a good platform for businesses to send their messages, to promote a product or service, and to educate children with fun cartoon shows.
Do you have an animated project you’re casting for?
There are a number of things to consider when casting a voice-over actor in an animated production whether it’s a TV commercial, cartoon show, film, video game, or an animated explainer video.
No matter what form of media your animation will be appearing on, there are three things that can make the audition process much smoother for both you and the voice talent.
Join VOX Daily as we take a look at three important details to include in your job posting.

Is the character gender specific?

With animation you can have any type of character the animator dreams up from monsters, goblins, and blobs to trees, animals and angles. All of these types of characters share one thing in common. They are not gender specific. So how do you decide on the gender for the role? When you look at the character does it have feminine qualities or male qualities? What is the gender you hear in your mind’s eye? Be sure you have a clear understanding of the gender you’d like in this role before posting your job. If you’re really stuck on which gender would be best suited select ‘both’ in your job posting so that you can compare.

What is the age range of your character?

Much like the gender of abstract characters, specifying the age makes a difference too. A monster voiced in a gravely senior voice will sound much different than a young voice trying to sound dark and menacing. So make sure that you have a clear picture in your mind about how your character should sound. Doing a search and listening to demos on talent profiles before posting your job is a good way to get a clearer picture of how you want your character to sound.

Do you have a visual representation of the character?

Visual cues go a long way for the voice actors auditioning for your projects. If you’re at a point where you’re casting the voice for the role then you likely have an illustration of the character or least have it conceptualized already. If that’s the case, it is extremely helpful to upload a script that contains an image of your character along with the dialogue so the voice talent can look at the image while reading the copy.
These characteristics help define the persona you are looking for and by outlining them in your job posting or script you will help the voice actor accurately perform the character and give you their best in the audition. After these items are nailed down, the only thing that’s left to do is match the perfect voice to your character!

What tips would you provide when auditioning talent for animated projects?

Let us know in the comments below!
All the best,


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