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Want More People To Hear Your Demo? Here’s How!

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The purpose of a voice over demo is to show prospective clients what you can do.
That being said, are you doing as much as you possibly can to attract people to find your demo and then click play?
Learn how to position your demo so that it is listened to by a client hiring voice talent!

Half The Battle is Being Found

As you may have heard me say before, audio isn’t searchable, text is. That being the case, the better an audio file is described online the greater the likelihood that the audio file is found and listened to.
Even if you aren’t a wordsmith, getting your demos indexed in search engines and ranking in our search engine results at Voices.com is pretty easy when you know what to do.
For the next little while, we’ll take a look at how you can get your demos into the ears of clients who need your services.

The Anatomy of a Demo

When you upload an audio file at Voices.com, you are invited to complete a number of fields to give a better indication of what a listener will hear before they click play. The art of naming, labeling, categorizing, tagging and describing can be learned and better still, is easy to accomplish.

If you are taking time to describe how your voice sounds on a demo or need help picking tags, you might find this article on how to accurately describe your voice helpful.
Something to consider is naming your demo appropriately so that it catches the eye of human users while also proving relevant to search engine spiders.

Are you interested in improving your rankings in search engines? You’ll be pleased to learn that each demo uploaded to your Profile at Voices.com has its own unique URL featuring specific details about the demo. These pages also help to build up more content for you and more ways to be found online.

You can get to individual demo pages from your Demos section by clicking through a link to “learn more” about a given demo.
The example below is an educational demo on voice talent Diane Bean’s profile at Voices.com. This snapshot shows you the detailed listing of this particular demo:
Diane Bean Educational Voice Over Demo

How To Feed Google and Friends

Here’s another example of what a demo could look like in terms of how a search engine spider gobbles it up:
Name of demo: Commercials for Broadcast Television
Description: Listen to four samples that I’ve done for broadcast television in the London, UK market including upbeat spots from using the underground to dining to banking to realty! These spots are geared toward young professionals aged 25 to 35 looking to move into the downtown.

Tags: Confident, Energetic, Sophisticated
Category: Television
Language: English (British)
Voice Age: Young Adult
When you think about it, it is truly in your best interest to include as many professional-grade samples of your voice as possible. I recommend that your demos not only be numerous but are specific to niches of voice over that you can competently perform.
Remember that people can only listen to a little bit at a time and appreciate finding immediately relevant samples. By creating relevant samples in bite-sized chunks, you’re helping yourself and those who are in need of what you have to offer.

Rule of thumb: The more information and detail you can provide the better. Descriptions can run longer than one sentence. I’ve seen demos that have descriptions running two to three sentences, even a paragraph depending on the nature of the demo and the number of spots being described.

Tips For What Kind of Demos to Have

5-most-popular-categories-of-work-voices-com.jpgThe 5 most popular categories of work at Voices.com are Business, Internet, Educational, Telephone and Television.

Aside from having demos in the most popular categories, it’s important to also have demos that reflect what you say you can do on your profile.
If a visitor to your profile is led to believe that you are able to do something but cannot hear you do it, that doesn’t help that person much nor does it represent you well.

For instance, if you say you can speak German but don’t have a German voice over demo, you ought to consider uploading a sample of you performing in German to validate your claim that you can speak the language.

The same applies for voice ages, accents, special skills and so on.
Rule of thumb: If you say you can do something, you should have a sample demonstrating that style, language or skill set for people to listen to. Check out a recent Voices.com infographic for more on the kind of voiceover jobs that are posted along with statistics on the percentage of jobs seeking certain languages, voice ages and more.

Something Every Voice Talent Should Know at Voices.com

Voiceover demos are very important and serve as the primary tool for those coming to the site to sample the kind of voices they are able to choose from.
Only talent who have samples of their voices uploaded to the site are searchable in the Voices.com search engine.

If a voice talent does not have a demo on their profile, they will not be presented in the search results via our site. Additionally, talent without voice samples are not listed in the Directory. This applies regardless of membership level.
Once a demo is uploaded to a talent profile, you are searchable and can also be indexed in the search results of major players such as Google, Yahoo! and Bing.

What To Do If You Don’t Have a Demo

Voice Girl VOX Daily blog logoIf you don’t have a professionally recorded voiceover demo, it is possible to either record and produce one yourself or seek the assistance of a local demo producer who can help you prepare a 1-minute sample of your voice.

Should you work with a producer, be sure that whatever is on that demo is something you are proud to be associated artistically and morally and is representative of what you can do skills wise from your home recording studio. You want to be able to live up to your demo, after all!

Rule of thumb: Do not use audition recordings as demos. The copyright for the spot doesn’t belong to you! Only use these samples for promotional purposes if you are given permission from the copyright holder. Copy in the public domain is your best bet, that, or writing your own unique copy. Similarly, if you’d like to include a sample from some paid work you have already done for a company, seek their permission first before using the spot or excerpt in your demo.

Want To Update Your Demos Now?

If you’d like to take advantage of these tips now and get some more files uploaded to the site (or better describe / define current samples on your profile), log in to your Voices.com account and visit your Demos section here:
Best wishes,

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  • Bill Hollis
    May 19, 2011, 2:27 pm

    Well written, Stephanie. Being a veteran of y’alls webinars–which I am faithful to– I find that, being an active part of them gives the same info, only BETTER,…questions are bought up by other talents, and inspire me to ask,…really good blog, for those unfortunate enough to miss the webinars.

  • Deborah James
    May 20, 2011, 11:52 am

    Great info, thanks.

  • Kevin Johnson
    May 20, 2011, 11:54 am

    I’m looking for people of New York City area for some network guidance if you’re further along in voice work than I am. I’m ready to do what Morgan Freeman is doing that’s narrating script reading for documentaries the likes don’t have much money to get started which seems to be a kind of wall because the field is lucrative i know. they said talent alone is never enough but it should always be looked at as having potential worth the time.

  • Natalie Donegan
    May 20, 2011, 11:56 am

    3,078 and it’s a number I check regularly to make sure that it is on the increase.

  • Sini
    May 27, 2011, 3:43 am

    Great reminder. Adding to top of list of things to do! May get tattooed on hand… I’ll get my secretary to take care of that. Wait a minute, I *am* my secretary!
    I always thought loads of short clips was weird – now I know exactly how it works, makes total sense & I really ought to get a move on to maximise. Big cheers.
    (btw though, we don’t have a ‘downtown’ here in London UK, its just a massive sprawling vortex… our realty is called real estate – a realtor would be called an estate agent (they are next to satan in public opinion, bless them, heheh).