Rick Lance  Spring Hill, TN, US

Rick Lance
/ 5 47 Reviews
Rick Lance

Rick Lance

Rick Lance Commercial Demo


Known as the Voice of AMERICANA! Serving the basic industries that keep America moving. My distinctive sound is aptly beneficial to any project needing a truly heartland North American sound, anywhere in the world. Deep, Warm, Rich, Real, Natural, Story-telling, Friendly, Sexy or Rural, Rugged, Gritty, Sarcastic, Cowboy, Workin' Man/Man's man or Theatrical, Character, Dramatic. Western US accent, Southern US accent when needed... A voice of Heartland USA! From film & corporate documentary to commercial TV & radio to TV program narration, promo and more!


English (North American), English, English (Scottish)


North American, Scottish, US South (Deep South, Dixie, Delta), US Western


Middle Aged, Senior

Special Skills

Audiobooks, Business, Cartoons, Documentaries, Educational, Internet, Movie Trailers, Podcasting, Radio, Telephone, Television, Videogames


I began my voice over career around 1993 in Nashville,Tennessee. Not taking it too seriously at first while busy trying to make it big in the music biz and running my own commercial photography studio. I even had two #1 records as an artist in the secondary US Country radio market. While singing demos in Nashville studios, I was asked to voice a few projects. “You mean just talk?”, I asked. I was starting to find out then that my spoken word was more “unique” than my singing voice. Learning a whole new form of expression, I refined my craft through acting workshops, local theater performances and on-camera work.

As time went by and frustration grew with the music business, I found myself voicing radio/TV ads, music promotions, audio books and corporate videos. Establishing my warm and rugged, storytelling AMERICANA signature sound. One of my agents reps me as "the perfect Americana sound." My voice, face and physical presence match up perfectly and lead me to pursue on-camera work as well.

I’ve become a leading voice for the basic industries that keep America moving forward...construction and manufacturing, agriculture/equine, energy production, community banking, finance and insurance as well as outdoor sports, travel and tourism, education and entertainment. I am a colorful voice for film, television, museum and corporate documentary and audio books. My combined background of music, acting and photography have shaped me into a seasoned voice over artist with a great “ear” for audio and an imaginative “eye” for the visual.

*The Voice of Life Care Centers Of America

*The Voice of Addicted to the Outdoors (Outdoor Ch, Sportsman Ch, Versus) - Narration
*The Voice of Headhunter Chronicles (Sportsman Channel) - Narration
*Country Boys Outdoors and On the Road TV shows

*KUAC TV Alaska - Station ID voice

*The promo voice of Championship Bull Riding (CBR) on GAC-TV.



BA Fine Arts, Spokane Falls Community College
US Naval School of Photography
Owner of Commercial Photography business for 18 years
Various acting for camera and stage workshops
Local theater
TV commercials
Music/Corporate videos
Musical stage performances as a singer/musician and recording artist
Avid Fitness & Weight Training
Western Horseman
US NAVY veteran


  • Microphone

    Neumann TLM 103, Miktek CV4, MXL 909, Rode NTG2, Heil PR40

  • Computer & Software

    Two Apple iMacs w/Logic

  • Special Equipment

    All Pro Broadcast Quality Studio w/Telos Phone Patch, Roland DAW, IpDTL for remote recording

  • Delivery Methods

    Email, FTP, CD or Pony Express

  • Turnaround Time

    24 hrs or sooner

Service Description

I do offer my full production services for an additional fee. Such as adding a music and/or SFX bed to my voice over. Just ask me for a quote per project. I have a $150.00 minimum charge on any projects I voice regardless of script length.

MY PROMISE TO YOU: You'll always receive my best efforts to make your project shine! I believe part of my job is to "breathe life into the copy." Since I know that's what you're hiring me for. And I'll do it creatively, expediently and with passion. I'm on your team too!


“Rick Lance is a consummate voice-over professional. His versatility is a real plus. He can give you the dramatic bass read, as well as a lyrical baritone every-man read. His voice is the voice of the future. His business acumen and professionalism, is what your company needs today!” - Rodney Saulsberry, Voice Actor

Rodney Saulberry - Voice of Zatarain's, Twix, Toyota

“As a member of my Silver Inner Circle voice talent coaching group, Rick's talent and professionalism really stand out. He has a great set of pipes and top notch studio chops. I would recommend him wholehartedly to anyone seeking a voice talent.. He is responsible, reliable and personable. You can't go wrong!”

Susan Berkley , Owner , The Great Voice Company, Inc

The Great Voice Co., Susan Berkley, Voice of AT&T

"I happened to stumble across Rick's services on the Voice 123 Web site•his voice-over tryout shined amongst several dozen potential narrators we screened for our stuntman documentary, Hell Drivers: America's Original Crash Test Dummies."
We asked Rick to give us a storyteller voice that would simultaneously come across as rugged yet friendly with a touch of a Southern drawl. Those are nuances, we recognized, that are not easy to pull off in a consistent manner. Rick was easy to work with and pleasantly put up with our perfectionist attitudes! He is the consummate professional…"

Award Productions Inc, Darren Garnick

"I just have one word for the audio: beautiful, just beautiful!" "It's perfect my friend! It's exactly as I thought it would be, you are the greatest Rick. I can't wait to mount it to see how it goes with the music."

JL Media Producciones, Bavaro, Dominican Republic, Ramon Galvan

"You are a Voice Over ROCKSTAR! Seriously, Thank you very much and they are going to love it."

Bauhaus Media Group, Bo Wich

“We were hoping once we heard them both read one of the versions would jump out at us more, but you did such a great job your making our decision tougher. The recordings sound fantastic! Just what we wanted.

Jonathan Schild
Video Production


WONDERFUL! Thank you for an outstanding read! You put so much life into such boring copy. Thanks to you, I'll get the ooohs and ahhhhs I'm looking for.

Take care, and thanks again!

Lawrence Pacheco, Personal book project

Private Project

"The perfect Americana sound!"

Pastorini Bosby Talent, Houston, TX

"... it gave me goosebumps!"

Lovette Services, Portland, OR, CEO Dan Lovette

"Being a new customer to Voices.com, I wasn't really sure how this would go or what to expect.
Rick Lance responded quickly, was easy to work with, and finished the project days ahead of schedule. I will definitely by utilizing his services again soon. It was a great experience."

Driver Solutions, Indianapolis, IN, Mike Curts

"Just listened to it and it sounds great! I turned it up real loud and all of my coworkers flocked to the computer to listen…"

Grid Creative, Northwest Lineman College, Josh Wiese, Media Producer

Client List


Toyota Tundra - Gulf States Toyota
Harley Davidson
Jiffy Lube
John Deere
GlowShift Auto Gauges
Sony Entertainment
CBS Records
Coca Cola
CNBC India
United Way
Prostate Cancer Research Foundation
Life Care Centers of America
Level Field Institute
Millionare Blueprints
Thrivent Financial
Edward Jones Investments
US Army
KUAC TV Alaska One
National Reining Horse Association
Downunder Horsemanship
Featherlite Horse Trailers
Pard’s Western Shop
Dolly Parton’s Dixie Stampede 2008
Championship Bull Riding 2008
State of Tennessee
State of Oklahoma
Witte Museum
Museum Works
Cartoon Gems
Cast Software

Payment Terms

Hire Rick for voice-over work. Payment is made through Voices.com SurePay, an escrow service that guarantees your work is done to your satisfaction. Send payment securely by Visa, Mastercard or PayPal through Voices.com then download your files from the website.

Watch a video to see how to make a payment

Next Steps

To contact Rick Lance about your project, request a quote today. We'll walk you through the process step-by-step. It's fast and easy.

Watch a video and learn how to request a quote

Rick Lance Commercial Demo 1306 Listens

Rick Lance

Rick Lance Commercial Demo Two 3896 Listens

Rick Lance

Rick Lance Narration Demo 149 Listens

Rick Lance

Rick Lance Narration Demo Two 7 Listens

Rick Lance

Rick Lance Cowboy/Western Demo 162 Listens

Rick Lance

Rick Lance Documentary Demo 394 Listens

Rick Lance

Rick Lance Industrial/Explainer Demo 134 Listens

Rick Lance

Rick Lance Southern/Country Demo 81 Listens

Rick Lance

Rick Lance Story-Telling Demo 61 Listens

Rick Lance

Rick Lance Movie Trailers Demo 254 Listens

Rick Lance

Rick Lance Character Demo 559 Listens

Rick Lance

Rick Lance Promo Demo 159 Listens

Rick Lance

Rick Lance Financial Demo 85 Listens

Rick Lance

Rick Lance Health Care Demo 104 Listens

Rick Lance

Rick Lance Political Demo 2015 57 Listens

Rick Lance

Rick Lance Agriculture/Equine Demo 87 Listens

Rick Lance

Rick Lance Audio Book Short Demo 231 Listens

Rick Lance

Rick Lance Animation/Video Games Demo 287 Listens

Rick Lance

Rick Lance Podcast Demo 159 Listens

Rick Lance

Rick Lance Web Demo 200 Listens

Rick Lance

Rick Lance Telephony Demo 148 Listens

Rick Lance

1 / 5
May 25, 2016

2 / 5
May 3, 2016

Rick is an outstanding voice talent! He gave me a perfect take for the audition! If you are looking for a deep, booming, cowboy-type voice Rick has the sound you are in search of.

Rick Wells
3 / 5
May 2, 2016

Epic Work from mister Lance.
We will surely hire him again soon for our projects.
He clearly understood, followed instructions, revised and delivered exactly the result we were looking for.
Great to know people like Rick are available on online platforms like voices.com.


4 / 5
Apr 12, 2016

Great job!

5 / 5
Mar 1, 2016

Rick was excellent to work with. Great response time and amazing voice! I highly recommend Rick!

Max Fannin
6 / 5
Jan 21, 2016


7 / 5
Jan 9, 2016

8 / 5
Nov 2, 2015


9 / 5
Oct 21, 2015

Very good job

10 / 5
Oct 8, 2015

Excellent job and fast turnaround!

11 / 5
Sep 4, 2015

Fantastic files!

12 / 5
Sep 1, 2015


13 / 5
Aug 25, 2015

14 / 5
Jun 18, 2015


15 / 5
May 5, 2015

16 / 5
Apr 21, 2015

17 / 5
Mar 30, 2015

Great voice! Thanks a lot!

18 / 5
Dec 30, 2014

Tiu Yee
19 / 5
Dec 3, 2014

Rick Lance is awesome!

20 / 5
Sep 11, 2014

I would love to obviously count on you for future projects Rick. Your Godly gift is quite cool!!!!!!!

21 / 5
Aug 15, 2014

It is a pleasure to work with Rick. Besides having the voice that you would expect to hear in a hi budget commercial, he is very professional in understanding what the client needs. Working hard to review materials and to get things right the first time. Also flexible in addressing issues that may need special attention. Very happy to have chosen Rick.

22 / 5
Jun 5, 2014

Rick took this project on short notice and saved our company's explainer video project! He provided us with two readings of the script we gave him and fulfilled the project brief perfectly. Truly professional work with character and personality, prompt communications, and our deadline was met. We couldn't have asked for anything more: if you're looking for a voice that says "Americana," Rick is well worth the investment!

23 / 5
May 16, 2014

Rick is a real professional with a classic voice. We got what we needed in a single take and he went and improved it more after we awarded the job.

24 / 5
May 9, 2014

Great job! Thanks alot

25 / 5
Mar 28, 2014

Rick knew how to capture the tone of the our job perfectly. His responses to my questions were timely and professional. 10/10, will work with him again.

26 / 5
Mar 26, 2014

Rick is great as always, I love working with this guy, his voice is perfect in so many situations.

27 / 5
Mar 14, 2014

Great job!

28 / 5
Feb 10, 2014

Excellent to work with, turn around time was very past. Will definitely be working with Rick again

Dana Saint
29 / 5
Jan 30, 2014

Well done!

30 / 5
Dec 10, 2013


Awesome job, the VO really ties the video all together. Fast turn around and great to work with.


Jack Borcherding

31 / 5
Dec 6, 2013

A great warm voice. Perfect for our project! Nice work, Rick!

32 / 5
Sep 5, 2013

Great site, great talent, great experience - thanks :)

33 / 5
Jan 17, 2013

34 / 5
May 25, 2012

35 / 5
May 25, 2012

36 / 5
Apr 30, 2012

Rick's voice is great, sound of the heartland. I also appreciate his super quick response.

37 / 5
Jan 31, 2012

Easy to work with, helped us out with a last minute job request, and delivered to us within a pretty crazy deadline. Great voice, and talent!

38 / 5
Jan 4, 2012

Rick has been great to work with! Very professional in all aspects, from his communication skills to his keen ear for detail. Ricks voice is enamoring and sincere, it truly reaches into the heart of the listener. A true and talented artist.

39 / 5
Aug 3, 2011

Rick is easy to work with and a true professional. One phone conversation and he nailed it. Thanks Rick

40 / 5
May 20, 2011

41 / 5
Jan 5, 2011

Fast, easy to work with, high quality product, a pleasure to work with!

42 / 5
Nov 16, 2010

43 / 5
Nov 16, 2010

We found the extra cartoon voice comment "your a big boy now" (not included in the script) a bit unprofessional. Located at the end of the oil Change video, it was caught and edited out before production, thankfully.

44 / 5
Aug 25, 2010

Rick was outstanding – pitch perfect for the job!

Dan Manatt
45 / 5
Apr 14, 2010

Rick Lance,

I can only say that the job is very well done!

In details:
- Immediate response to my call for the job.
- Although I set a close deadline, and it was right after the New Year's Eve he committed to the given job openly showing great flexibility. (To be honest I did not expect the job to be finalized so quickly)
- In couple of days after clarifying the details I had the first complete session for checking.
- Another day or two and the show was ready for broadcast.
I did not mention that he has a uniquely warm and deep voice that our radio was exactly looking for.

Thank You again Lance on behalf of Megadance Radio from Hungary!

46 / 5
Nov 12, 2009

VO sounds great, Rick! Thank you for your good work and quick turnaround!

Joel Park
47 / 5
Aug 20, 2009

Being a new customer to Voices.com, I wasn't really sure how this would go or what to expect. Rick Lance responded quickly, was easy to work with, and finished the project days ahead of schedule. I will definitely by utilizing his services again soon. It was a great experience.

Kylee Wall